From creation to design, development and execution, The Merchant Strategy will create a unique event for your company or organization. Throwing a grand opening, sporting or festival event can boost business, build company morale and create lasting memories. Our team utilizes local and regional contacts from a wide array of business owners, elected officials, community leaders, charitable organizations and professional associations to reach your intended audience. The Merchant Strategy has experience with providing advertising and media relations, staffing management, sponsorship agreements, and organizing various vendor services.
Some past events by The Merchant Stragey include:
West Palm Beach College Game Day
We transformed downtown West Palm Beach into a mini football stadium for South Florida’s biggest tailgate party to watch the annual FSU vs. UF grudge match. This free event invited the public to spend the day watching televised football games on two giant LED screens at each end of zone chalked Meyer Amphitheater. Local vendors and sponsors offered high quality food and beverage options on the field that was chalked to replicate a football field with Seminole and Gator end zones and VIP sections. High school marching bands and cheerleaders played FSU and UF fight songs, prize drawings and rescue dog adoptions topped off the event that attracted about 5,000 attendees. Check out more photos and work samples on our Pinterest page from the West Palm Beach College Game Day by clicking here.