• LAURA

    LAURA SOUTH Vice President, Event Production
    laura@themerchantstrategy.com


  • Laura South’s thirty plus years in event production and the love of putting people and events together, has led to a career path of diverse promotional, marketing, event production, public involvement, and media experiences. As Marketing Vice President for The Merchant Strategy, Inc. (TMS), she helps promote the firm and performs public involvement. She produces major events in the South Florida market, most notably West Palm Beach College Game Day, and All About You conference for women.

    Connecting people and creating relationships through organizations, memberships, community and tourism industry events in which she participates, is one of Laura’s strengths. Public and media visibility help keep TMS and our clients noticed in our community. She ensures that all social media, websites and graphic materials support the brand and perpetuate the message for each project.

    Public involvement includes many aspects of marketing and media relations. Laura has been working with TMS for seven years as a public involvement specialist, working with the Florida Department of Transportation, municipal utilities and many engineering firms. She uses social media, press releases, brochures, websites, and public meetings to keep elected officials, residents and all stakeholders informed and to obtain input.

    TMS tapped into Laura’s years of experience producing one of a kind events for Wine & Dine on the Boardwalk at Grassy Waters, West Palm Beach College Game Day, and All About You conference for women. She has produced car shows, air shows, golf tournaments, galas, concerts and conferences.

    South is serving her community as the President of John Paul Jr Huntington’s Disease Foundation, on the Sports Hall of Fame Committee, and is Vice President of Dixie Visions, Inc. non-profit, which is sponsors women empowerment events. In 2006, under South’s direction, Moroso Motorsports entertained more than 650,000 visitors and pumped $50 million into the local economy, an accomplishment that earned the track the coveted Palm Beach County’s 2006 Providencia Award for its contribution to local tourism.

    Laura and her husband Bill reside in Stuart, Florida.