The Merchant Strategy

delivers exceptional

from inception to completion.

Our Company

The Merchant Strategy, Inc. (TMS) is a woman owned small business lead by company President Sharon Merchant. A life long resident of South Florida and a former State Representative, Sharon began serving clients in 2003 and incorporated as The Merchant Strategy in 2007. Sharon’s background provides the essential skills, close relationships and contacts to help clients work through government red tape.

Our team of diverse professionals offer extensive experience in government and community relations and public involvement services. Team TMS provides public relations, marketing, social media and creative website services to complement government and public outreach projects. We are skilled in event production and management for community events, public meetings, workshops, charettes and non-profit organizations. TMS also contributes to fundraising events through Dixie Visions, Inc., a non-profit corporation dedicated to providing charitable donations to local community organizations.

The TMS client list includes city and county governments, non-profit agencies, small businesses and industry leaders in transportation, architecture, engineering, construction, environmental services, small businesses, utilities, energy production and manufacturing. TMS is certified DBE by the Florida Department of Transportation and SBE by Palm Beach County, Florida, the South Florida Water Management District, and the City of West Palm Beach and MBE by the Palm Beach and Broward County School Districts and the State of Florida. Please visit our Certifications page to view all our current qualifications.

Our office is located at 1804 North Dixie Highway, Suite B, West Palm Beach, Florida 33407. We are located in a HUBZone and the Currie Corridor target area of the Northwood / Pleasant City district of the CRA.

Our Mission 

Building valuable relationships for our clients and partnerships by opening doors and delivering results. 

Our Vision

The “go to” consulting firm for building relationships. 

Our Values 






Meet our team

The Merchant Strategy

Partners & Clients