Laura SouthMarketing & Event Management
Laura South’s thirty four year career in motorsports and love of putting people and events together, has led to a career path of diverse promotional, marketing, publicity and media experiences. In Atlanta, Georgia, her work in the apparel, hospitality and convention industry resulted in a ten year employment with the National Hot Rod Association.
Through her motorsports relationships she formulated and implemented the promotions, event scheduling and development, as well as advance advertising, for events from New York City to Los Angeles. This entailed working with prominent media and business owners, as well as racing’s biggest celebrities. Special event creation and implementation included sponsorships sales, catering, grant writing, charitable activities, social event productions, business proposals and community relations
South moved to West Palm Beach to manage marketing, and advertising for Dick Moroso’s two South Florida race tracks in Hollywood and West Palm Beach. Moroso Motorsports Park, a year round racing facility, included a 2.25 mile road course, and quarter mile NHRA drag strip.
As Executive Vice President and General Manager, a role she assumed after Moroso’s death in 1998, South supervised the operations, new events, track development (added Kart and Motocross tracks), community involvement, and managed a full time staff. In 2006, under South’s direction, the track entertained more than 650,000 visitors and pumped $50 million into the local economy, an accomplishment that earned the track the coveted Palm Beach County’s 2006 Providencia Award for its contribution to local tourism. After 20 years at Moroso, South is now providing, public involvement, special event production, business development and fund raising consulting services.