About Our Organization

The Merchant Strategy, Inc. is a small business owned and operated by the company president – Sharon Merchant, a life-long resident of South Florida. The organization began serving clients in 2003, incorporating as The Merchant Strategy, Inc. in 2007. The Merchant Strategy has a team of professionals that offer extensive expertise in social license/public involvement, government relations, project management, crisis management, event production, and media outreach. The team’s technical skills include creative graphic and website design, event promotions and full-scale marketing activities. 

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    Palm Beach Maritime Museum Sunday in the Park
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    Jorge Padron FDOT Public Involvement and the Merchant Strategy staff at martin County Kick-off meeting.
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    John "Bucky" Kitto (center) Business Development Manager for B&W
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    Waste to Energy Team
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    Former Speaker, Former Senator, Current Congressman Dan Webster with ABC Members during a trip to D.C.
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    With Congressman Rooney
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    Dan, Sharon, Wayne, and Jean at GWP
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    FDOT Public Kick-Off Meeting I-95 Martin North